Marketing strategy

People don’t follow the best leaders. They follow the ones who communicate the best. That's because your brain is trying to conserve calories. So says Seth Godin, author of Purple Cow, Tribes, The Dip and 15 other best sellers. What important message or service are you offering that needs to connect with people? If you're not a Seth Godin fan here's why he can help you. Seth is an entrepreneur and speaker who knows what it takes to succeed in business and to be your own boss (and he rocks yellow eye ware). Over a million readers follow his blogs. By focusing on everything from leadership to the spread of ideas and changing everything, Seth has been able to motivate…